reVolver Podcasts and Adori Labs to Build Innovative YouTube Multicultural Podcast Channel

The Best Multicultural Podcasts Experience Now on YouTube

Dallas, TX – August 4, 2022 -- reVolver Podcasts, a leader in on-demand audio, has selected Adori Labs technology as their exclusive gateway to building the reVolver YouTube podcast channel. YouTube is currently the fastest growing audio platform in the United States, as users look to discover content in new, more immersive ways.

Adori's exclusive YouTube publishing technology allows podcast hosts and networks to seamlessly import episodes from RSS feeds, enhance them with or without enriched visual elements, and publish them directly to their YouTube Podcast channel or playlist. With a growing preference for social media and videos as the first stop for younger users', iHeartRadio recently integrated Adori's SDK to their platform and debuted the first visual podcast with their holiday special "Twas the Night Before Christmas" playlist, which featured exclusive readings from artists including Elton John, Bon Jovi and Carrie Underwood which doubled engagement. Adori's ground-breaking patented technology brings audio to life. The screen embeds contextual visuals, A.R. experiences, buy buttons, polls, and other "call to action" features in the audio creating a more enhanced and richer listener experience. In creating visually enhanced podcasts, Adori's Video product will provide additional exposure and monetization avenues for ReVolver's slate of original programming, increased discoverability, and SEO presence.

Adori co-founder and CEO Nathan Iyer said, "We are thrilled to partner with ReVolver, the leading multicultural podcast network in the U.S., which addresses the fast-growing U.S. Hispanic market. Adori's technology will help to significantly accelerate their revenue and audience growth through YouTube, the fastest growing podcast listening platform in the world."

Revolver is the first U.S.-based Multicultural Podcast network to utilize Adori's YouTube interface, joining Adori's global customers, including leading content creators, publishers, and networks. “We reach this rapidly-growing audience by bringing together the world's top general market and multicultural programs. It all translates to a huge opportunity for content producers and advertisers". Said Jack Hobbs, President of reVolver Podcasts. All the great reVolver Podcasts programming can be found for free to millions of listeners in the U.S. and around the world at www.revolverpodcasts.com, Apple Podcasts, Spotify, Pandora, Google Podcasts, Amazon Music, Deezer, iHeartRadio, Stitcher, the SXM App, and coming soon Facebook Audio.

About reVolver Podcasts

reVolver Podcasts is the leading multicultural, audio-on-demand content creator and distributor in the U.S. Home to Erazno y La Chocolate, El Show de Piolín, The Chef Kulture Podcast, The Anik & Florian Podcast, Alex "El Genio" Lucas, A Ukrainian American:  Inside Kyiv, Bigfoot and Beyond with Cliff and Bobo, Don Cheto Al Aire, Luis Jimenez Podcast,  Panda Show - Sin Censura and Panda Show – Censurado plus more than 70 additional programs spanning sports, music, finance, entertainment, lifestyle, health and wellness, inspiration, news, branded content, and live events, the podcasts are distributed on reVolverPodcasts.com, Apple Podcasts, Spotify, Google Podcasts, Deezer, AmazonMusic, Stitcher, Pandora and the iHeart Radio app. For more information about the company visit www.revolverpodcasts.com

About Adori Labs

With demand for more "visually rich forms" of content and users looking to discover content in new, more immersive ways, Adori's ground-breaking patented technology brings audio to life taking full advantage of the screen by embedding contextual visuals, A.R. experiences, buy buttons, polls, and other "call to action" features in the audio creating a more enhanced and richer listener experience. Adori’s patented technology helps increase monetization and engagement allowing content creators to modernize traditional audio by adding relevant visual and interactive elements such as links, social feeds, polls and e-commerce without changing the format or sacrificing audio quality. For publishers and advertisers, Adori provides attribution, click-through, purchases, and deep measurement and new monetization possibilities for audio. Adori’s end-to-end podcasting platform has global customers including leading content creators, publishers, and networks.
Adori's new Video Product, a consumer-facing audio to video technology application, allows creators to publish visually enhanced podcasts to YouTube. Adori Labs is based in Santa Clara, CA with a globally distributed team, and is supported by early-stage V.C.s, angel investors, and experienced advisors. For sales and demo enquiries, please contact hello@adorilabs.com.

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